Media   The Mainstay of Democracy, Class VII, We and Our World, DAV Board, The best Solutions.

Keywords To Remember

  1. Media – Means of mass communication like radio, TV, newspapers, internet that inform and influence large numbers of people.
  2. Mass Media – Media that reaches and influences a large audience simultaneously.
  3. Communication Technology – Tools and platforms (like the internet, satellites, computers) used to transmit information quickly and effectively.
  4. Print Media – Printed forms of communication like newspapers, books, and magazines.
  5. Electronic Media – Media using electronic technology, e.g., television, radio, internet.
  6. Billboard – Large outdoor boards used for advertising.
  7. Type Mould – A device used in early printing presses for shaping letters to print.
  8. Satellite Network – Communication system using satellites to transmit signals globally.
  9. Narrowcasting – Transmission of media to a specific, limited audience or region.
  10. Global Culture – A culture that is shared and spread across countries through media and technology.
  11. Digital Technology – Technology that uses digital systems to process and transmit information (e.g., HD videos, internet streaming).
  12. Advertisement – A public promotion of products or services through media.
  13. Censorship – Official prohibition or restriction of media content by authorities.
  14. Public Interest – Matters affecting the well-being or benefit of the general public.
  15. RTI (Right to Information) – A law enabling citizens to access information from public authorities to ensure transparency.
  16. Transparency – Openness; not hiding facts, allowing public scrutiny.
  17. Accountability – Being responsible for one’s actions and decisions.
  18. Watchdog – A person or group that monitors the actions of others to prevent abuse of power.
  19. Unbiased – Neutral or impartial; not showing favouritism.
  20. Public Perception – The general opinion or image people have about an issue or event.
  21. Infanticide – The killing of infants, often due to social evils like gender discrimination.
  22. Gagging – Preventing someone from speaking freely, especially by legal or authoritative force.
  23. Balanced Report – A news report that presents all sides of an issue fairly.
  24. Civic Awareness – Knowledge and understanding of social, political, and legal matters by citizens.
  25. Democracy – A system of government where citizens have the right to participate in decision-making, often through elected representatives.
  26. Censorship – The act of suppressing or restricting content considered harmful or sensitive.
  27. Privatisation – Transfer of ownership from the government to private entities.
  28. Globalisation – The increasing interconnectedness and interdependence of the world’s economies, cultures, and populations.
  29. Panel Discussion – A structured conversation on a topic by a group of experts in front of an audience or on TV/radio.
  30. Misinformation – Incorrect or misleading information spread through media.

 

 

 

 

Something To Know

A. Tick () the correct option.

  1. Paper was invented by the-

(a) Indians

(b) Japanese

(c) Chinese

(d) Greeks

Answer – (c) Chinese

  1. The Right to Information has promoted-

(a) corruption

(b) accountability

(c) dependence 

(d) indiscipline

Answer – (b) accountability

  1. Information provided by media should not be

(a) impartial

(b) balanced

(c) biased

(d) factual

Answer – (c) biased

  1. Who among the following is NOT involved in the process of telecasting the news?

(a) editor

(b) cameraman

(c) producer

(d) technician

Answer – (a) editor

  1. Which country did Johannes Gutenberg belong to?

(a) Germany

(b) France

(c) U.S.A.

(d) Great Britain

Answer – (a) Germany

B. Fill in the blanks.

  1. Media has ________ brought to a level where technology is media.

Answer – progressively

  1. Chinese influenced the development of ________ by inventing paper.

Answer – communication

  1. Television affects public perception and ________.

Answer – opinion

  1. Media should not ________ a class/person or an organisation.

Answer – favour

  1. The Right to Information has promoted ________ and accountability.

Answer – transparency

 

 

C. Write True or False for the following statements.

  1. Media influences our beliefs and attitudes.

Answer – True

  1. RTI was passed due to the demands of various organisations and movements.

Answer – True

  1. Media is like a watchdog in a democracy.

Answer – True

  1. Freedom of Speech and Expression has no limitation.

Answer – False

  1. A very big share of Indian media is owned by political parties.

Answer – False

 

 

D. Answer the following questions in brief.

  1. Define Media.

Answer – Media refers to the various means of communication used to reach and influence people, such as newspapers, television, radio, and the internet.

  1. Why is media called a watchdog of democracy?

Answer – Media is called a watchdog of democracy because it keeps an eye on the government and informs the public about its functioning.

  1. In what ways does the cinema affect our views?

Answer – Cinema influences our thoughts, lifestyle, and behavior by portraying social issues, culture, and values.

  1. What are the different means of print and electronic media?

Answer – Print media includes newspapers and magazines; electronic media includes television, radio, and the internet.

  1. What other basic rights are linked with the Right to Information?

Answer – The Right to Information is linked with the Right to Freedom of Speech and Expression and the Right to Education.

 

 

E. Answer the following questions

  1. How are media and technology dependent on each other?

Answer – Media uses technology to reach people more effectively through digital platforms, while technology evolves based on the needs of media for better communication and coverage.

  1. How does media influence our daily life?

Answer – Media shapes our opinions, spreads awareness, entertains, educates, and keeps us informed about the world.

  1. Describe the role of media in a democracy.

Answer – Media acts as a link between the government and the people, highlights issues, ensures transparency, and enables informed decision-making in a democracy.

  1. In what ways does the media bring the problems of the common man to the forefront?

Answer – Media reports on social issues, conducts interviews, covers protests, and highlights grievances to draw attention from authorities.

  1. Do you think Indian media is free? Justify your answer.

Answer – Indian media is relatively free but sometimes faces political pressure, corporate control, and censorship, which can restrict unbiased reporting.

 

 

 

 

Value Based Questions

Hakim is a boy, ten years of age. He lives in a slum on banks of River Yamuna. Recently he fell ill like many other children living in his locality. His father took him to a nearby government dispensary where he was tested positive for dengue fever. Perturbed, his father took him to various government hospitals in the city, but no one admitted Hakim, whose condition was becoming worse with each passing hour.

  • Suggest ways and means to help Hakim in such a situation.

Answer – We can help Hakim by informing NGOs, contacting child rights helplines, filing a complaint under RTI, or seeking help through social media and local representatives.

  • In your opinion, what steps should the government take to handle emergency situations?

Answer – The government should increase medical infrastructure, ensure emergency services, set up helplines, and monitor health services in slum areas.

  • What steps can we take to control the spread of diseases?

Answer – We should maintain cleanliness, prevent water stagnation, promote awareness about hygiene, and get timely vaccinations.

Map Skill

On the political outline map of the world, locate and label the following-

(a) China-The country which invented paper.

Answer – Student will do this at their own.

(b) Germany-Johannes Gutenberg of this country invented the first printing machine with a type mould.

Answer – Student will do this at their own.

(c) United States of America- Inventor of Facebook, Google which changed the way news are presented.

Answer – Student will do this at their own.

(d) Mumbai (India)- Known for World’s largest production of movies.

Answer – Student will do this at their own.

(e) United Kingdom-The country which ruled over India.

Answer – Student will do this at their own.

Something To Do

  1. How does a group discussion on a radio/television help the people sitting at a chaupal to form opinion and decide about the candidate of their choice in the forthcoming elections?

Answer – Such discussions give people information about candidates’ views and policies, help them evaluate options, and encourage informed voting decisions.

  1. Interview your grandmother/grandfather and find out-

(a) How old was he/she when he/she saw the television for the first time?

Answer – 15 years old

(b) Which type of programmes did she listen to on the radio when she was your age?

Answer – Songs, news bulletins, and drama shows

(c) Name her favourite radio and television programmes now.

Answer – Vividh Bharati on radio, and Ramayan on TV

(d) Why is a mobile called ‘all in one’?

Answer – Because it works as a phone, camera, TV, newspaper, music player, and computer – all in one device.

 

 

Additional Questions and Answers – 01

  1. Fill in the blanks:
  2. Media is considered the ________ pillar of democracy.
    Answer: fourth
  3. Newspapers, magazines, and books are part of the ________ media.
    Answer: print
  4. ________ is a legal right that empowers citizens to access information from public authorities.
    Answer: Right to Information
  5. The news shown by media must be ________ and unbiased.
    Answer: factual
  6. ________ invented the printing press in Germany.
    Answer: Johannes Gutenberg
  7. In a democracy, media acts as a bridge between the ________ and the government.
    Answer: people
  8. Paid news is an unethical practice that affects ________ reporting.
    Answer: impartial
  9. ________ and newspapers help people form opinions during elections.
    Answer: Debates
  10. The ________ controls the misuse of media and content.
    Answer: government
  • Biased reporting in media can lead to public ________.
    Answer: misunderstanding

 

  1. Multiple Choice Questions (MCQs):
  2. What does print media include?
    (a) Television
    (b) Radio
    (c) Newspapers
    (d) Internet
    Answer: (c) Newspapers
  3. Which of the following is an example of social media?
    (a) Magazine
    (b) YouTube
    (c) Radio
    (d) Television
    Answer: (b) YouTube
  4. The role of media in democracy is to:
    (a) Make profits
    (b) Control the public
    (c) Inform the citizens
    (d) Advertise only
    Answer: (c) Inform the citizens
  5. What is the full form of RTI?
    (a) Right to Innovation
    (b) Right to Information
    (c) Right to Internet
    (d) Right to Inheritance
    Answer: (b) Right to Information
  6. What ensures people can express their views freely?
    (a) Censorship
    (b) Monopoly
    (c) Freedom of Speech
    (d) Advertisement
    Answer: (c) Freedom of Speech

 

  1. True/False:
  2. Media does not influence people’s thinking.
    Answer: False
  3. The government has the right to control all media content.
    Answer: False
  4. Freedom of the press is important in a democratic country.
    Answer: True
  5. Biased reporting improves the credibility of news.
    Answer: False
  6. Cinema is also a form of media.
    Answer: True

 

  1. Competency-Based Questions:
  2. Question: Ramesh watches the news every evening and discusses it with his family. How does this activity benefit his understanding of democracy?
    Answer: Ramesh becomes aware of political issues, learns about rights and duties, and develops informed opinions, which help him become a responsible citizen.
  3. Question: Rita noticed a false report in the newspaper and used RTI to question the local authority. What does this reflect about citizens in a democracy?
    Answer: It reflects that citizens have the power to demand truth, question authority, and actively participate in governance.

 

  1. Higher Order Thinking Skills (HOTS):
  2. Question: Why is it important for the media to remain free and independent in a democracy?
    Answer: A free media ensures transparency, holds the government accountable, informs citizens, and promotes democratic values without fear or influence.
  3. Question: What could be the consequences of media being owned by a single group or political party?
    Answer: It may lead to biased news, misinformation, propaganda, and loss of public trust, weakening democracy.

 

  1. Short Answer Questions:
  2. What is the role of media in elections?
    Answer: Media informs voters about candidates, party policies, and election issues, helping them make informed choices.
  3. What are the two main types of media?
    Answer: The two main types are print media (e.g., newspapers) and electronic media (e.g., TV, radio, internet).
  4. Mention one advantage of RTI.
    Answer: RTI promotes transparency and allows citizens to hold the government accountable.
  5. How can media promote national integration?
    Answer: By highlighting unity, cultural diversity, and common national issues across regions.

 

  1. Long Answer Questions (60–70 words):
  2. How does media help in the functioning of a democracy?
    Answer: Media provides citizens with vital information about the government, policies, and public issues. It encourages public participation, debates, and transparency. Media acts as a bridge between the people and the government, raises voices of the common man, and exposes corruption. By doing so, it strengthens democratic principles and ensures accountability of the ruling bodies.
  3. What is the importance of Right to Information (RTI)?
    Answer: RTI empowers people to seek information from public offices. It helps expose corruption and inefficiency in governance. With RTI, citizens become more aware and responsible, which leads to better governance and transparency. It promotes openness in the functioning of government institutions, making democracy more participatory and responsive to public needs.

Additional Questions and Answers – 02

Fill in the Blanks Questions and Answers

  1. Question: Media refers to various means of communication that reach a large number of people, such as radio, television, and ______.
    Answer: Media refers to various means of communication that reach a large number of people, such as radio, television, and newspapers.
  2. Question: Since media communicates to millions at the same time, it is called ______ media.
    Answer: Since media communicates to millions at the same time, it is called mass
  3. Question: The invention of the first printing machine with a type mould is credited to ______.
    Answer: The invention of the first printing machine with a type mould is credited to Johannes Gutenberg.
  4. Question: Gutenberg brought out the first printed ______ in the mid-fifteenth century.
    Answer: Gutenberg brought out the first printed Bible in the mid-fifteenth century.
  5. Question: In electronic media, ______ is a prime source of information about current affairs and sports.
    Answer: In electronic media, television is a prime source of information about current affairs and sports.
  6. Question: Cable and satellite networks have ended ______ and created a global culture.
    Answer: Cable and satellite networks have ended narrowcasting and created a global culture.
  7. Question: Media uses ______ technology to provide improved quality of sound and picture.
    Answer: Media uses digital technology to provide improved quality of sound and picture.
  8. Question: Television channels and newspapers are often owned by big ______ houses due to high costs.
    Answer: Television channels and newspapers are often owned by big business houses due to high costs.
  9. Question: The biggest source of income for media is through ______ of products like skin creams and cars.
    Answer: The biggest source of income for media is through advertising of products like skin creams and cars.
  10. Question: In a democracy, media creates aware and ______ citizens by providing information.
    Answer: In a democracy, media creates aware and enlightened citizens by providing information.
  11. Question: Media should provide ______ and impartial information to the public.
    Answer: Media should provide balanced and impartial information to the public.
  12. Question: In 1857, the British passed the ______ Act to ban circulation of newspapers that weakened their authority.
    Answer: In 1857, the British passed the Gagging Act to ban circulation of newspapers that weakened their authority.
  13. Question: After independence, the Indian Constitution safeguarded the ______ of Press as a Fundamental Right.
    Answer: After independence, the Indian Constitution safeguarded the Freedom of Press as a Fundamental Right.
  14. Question: The government can impose ______ to ban media from publishing certain items to protect national interests.
    Answer: The government can impose censorship to ban media from publishing certain items to protect national interests.
  15. Question: The ______ Act of 2005 enables citizens to access information from public authorities.
    Answer: The Right to Information Act of 2005 enables citizens to access information from public authorities.
  16. Question: Under the RTI Act, a public authority must reply to a citizen’s request within ______ days.
    Answer: Under the RTI Act, a public authority must reply to a citizen’s request within thirty
  17. Question: The RTI Act promotes ______ and accountability in the working of government departments.
    Answer: The RTI Act promotes transparency and accountability in the working of government departments.
  18. Question: Media acts as a ______ in a democracy, keeping the government active and the public involved.
    Answer: Media acts as a watchdog in a democracy, keeping the government active and the public involved.
  19. Question: Media should highlight issues like scarcity of clean drinking water, illiteracy, and ______ infanticide.
    Answer: Media should highlight issues like scarcity of clean drinking water, illiteracy, and female
  20. Question: A democracy without a free media is like a car without ______.
    Answer: A democracy without a free media is like a car without wheels.

Multiple Choice Questions and Answers

  1. Question: What is media that communicates to millions at the same time called?
    a) Local media
    b) Mass media
    c) Social media
    d) Print media
    Answer: b) Mass media
  2. Question: Who is credited with inventing the first printing machine with a type mould?
    a) Thomas Edison
    b) Johannes Gutenberg
    c) Alexander Graham Bell
    d) Benjamin Franklin
    Answer: b) Johannes Gutenberg
  3. Question: What was the first book printed by Gutenberg?
    a) Quran
    b) Bible
    c) Ramayana
    d) Encyclopedia
    Answer: b) Bible
  4. Question: Which of the following is a prime source of information in electronic media?
    a) Radio
    b) Television
    c) Newspapers
    d) Magazines
    Answer: b) Television
  5. Question: What has cable and satellite network ended to create a global culture?
    a) Broadcasting
    b) Narrowcasting
    c) Telecasting
    d) Podcasting
    Answer: b) Narrowcasting
  6. Question: What technology does media use to improve sound and picture quality?
    a) Analog
    b) Digital
    c) Mechanical
    d) Manual
    Answer: b) Digital
  7. Question: Why are television channels often owned by big business houses?
    a) Low operational costs
    b) High investment needs
    c) Government regulations
    d) Public demand
    Answer: b) High investment needs
  8. Question: What is the biggest source of income for media?
    a) Subscriptions
    b) Donations
    c) Advertising
    d) Government funding
    Answer: c) Advertising
  9. Question: What role does media play in a democracy?
    a) Creating biased opinions
    b) Making aware and enlightened citizens
    c) Supporting only the government
    d) Hiding information
    Answer: b) Making aware and enlightened citizens
  10. Question: What should media provide to the public?
    a) Biased reports
    b) Balanced and impartial information
    c) Only entertainment
    d) Censored news
    Answer: b) Balanced and impartial information
  11. Question: What did the British pass in 1857 to control media?
    a) Freedom Act
    b) Gagging Act
    c) Press Act
    d) Media Act
    Answer: b) Gagging Act
  12. Question: When did the Indian Constitution safeguard the Freedom of Press?
    a) 26 January 1950
    b) 15 August 1947
    c) 1 January 1955
    d) 26 November 1949
    Answer: a) 26 January 1950
  13. Question: What can the government impose to ban media from publishing certain items?
    a) Transparency
    b) Censorship
    c) Accountability
    d) Freedom
    Answer: b) Censorship
  14. Question: What act was passed in 2005 to enable citizens to access information?
    a) Right to Education Act
    b) Right to Information Act
    c) Freedom of Speech Act
    d) Media Regulation Act
    Answer: b) Right to Information Act
  15. Question: How many days does a public authority have to reply under the RTI Act?
    a) 15 days
    b) 30 days
    c) 45 days
    d) 60 days
    Answer: b) 30 days
  16. Question: What does the RTI Act promote in government departments?
    a) Secrecy
    b) Transparency and accountability
    c) Censorship
    d) Bias
    Answer: b) Transparency and accountability
  17. Question: What role does media play in a democracy, as described in the document?
    a) Entertainer
    b) Watchdog
    c) Advertiser
    d) Suppressor
    Answer: b) Watchdog
  18. Question: What issue should media highlight, according to the document?
    a) Celebrity news
    b) Female infanticide
    c) Sports events
    d) Fashion trends
    Answer: b) Female infanticide
  19. Question: What movement exposed misuse of funds in construction projects?
    a) RTI Movement
    b) MKSS Movement
    c) Freedom Movement
    d) Press Movement
    Answer: b) MKSS Movement
  20. Question: A democracy without a free media is compared to:
    a) A car without wheels
    b) A house without doors
    c) A book without pages
    d) A phone without battery
    Answer: a) A car without wheels

True/False Questions and Answers

  1. Question: Media communicates to a large number of people at the same time.
    Answer: True
  2. Question: Media that reaches millions is called local media.
    Answer: False (It is called mass media.)
  3. Question: Johannes Gutenberg invented the first printing machine with a type mould.
    Answer: True
  4. Question: The first printed book by Gutenberg was the Quran.
    Answer: False (It was the Bible.)
  5. Question: Television is a prime source of information in electronic media.
    Answer: True
  6. Question: Cable and satellite networks have promoted narrowcasting.
    Answer: False (They have ended narrowcasting and created a global culture.)
  7. Question: Media uses analog technology to improve sound and picture quality.
    Answer: False (Media uses digital technology.)
  8. Question: Television channels require low investment for operation.
    Answer: False (They require high investment.)
  9. Question: The biggest source of income for media is through subscriptions.
    Answer: False (It is through advertising.)
  10. Question: Media creates aware and enlightened citizens in a democracy.
    Answer: True
  11. Question: Media should provide biased information to the public.
    Answer: False (Media should provide balanced and impartial information.)
  12. Question: The British passed the Gagging Act in 1857 to control media.
    Answer: True
  13. Question: The Indian Constitution safeguarded the Freedom of Press on 15 August 1947.
    Answer: False (It was on 26 January 1950.)
  14. Question: Censorship allows media to publish all items freely.
    Answer: False (Censorship bans certain items to protect national or cultural interests.)
  15. Question: The Right to Information Act was passed in 2005.
    Answer: True
  16. Question: A public authority must reply to an RTI request within 60 days.
    Answer: False (It must reply within 30 days.)
  17. Question: The RTI Act promotes secrecy in government departments.
    Answer: False (It promotes transparency and accountability.)
  18. Question: Media acts as a watchdog in a democracy.
    Answer: True
  19. Question: Media should ignore issues like illiteracy and female infanticide.
    Answer: False (Media should highlight these issues.)
  20. Question: A democracy without a free media is like a car without wheels.
    Answer: True

Competency-Based Questions and Answers

  1. Question: A student learns that media communicates to millions at the same time. Why is this significant in a democracy?
    Answer: Media’s ability to communicate to millions ensures that citizens in a democracy are informed about government actions, policies, and societal issues like bride burning. This mass reach creates aware and enlightened citizens, enabling them to form opinions, participate in governance, and hold authorities accountable, strengthening democratic values by fostering transparency and public involvement.
  2. Question: You read that Gutenberg invented the printing machine. How did this invention impact the spread of information?
    Answer: Gutenberg’s printing machine revolutionized the spread of information by enabling mass production of books, like the Bible, making knowledge accessible to more people. It replaced slow hand-copying, reduced costs, and increased literacy, allowing ideas, news, and education to reach wider audiences quickly, laying the foundation for modern print media and shaping public awareness and cultural development globally.
  3. Question: A classmate notes that television is a prime source of information. How does this influence public perception?
    Answer: Television, as a prime information source, shapes public perception by broadcasting current affairs, political events, and social issues, influencing opinions on government policies or global events. Its wide reach and visual impact make it powerful in building national identity, raising awareness, and sometimes swaying public views, emphasizing the need for balanced reporting to ensure informed and unbiased public understanding.
  4. Question: You learn that media uses digital technology for better sound and picture quality. How does this enhance the viewer’s experience?
    Answer: Digital technology in media enhances the viewer’s experience by providing clearer sound and sharper pictures, making content more engaging and enjoyable. It improves accessibility through cable and satellite networks, connecting rural and urban areas, and offers a global perspective, enriching understanding of diverse cultures and events, thus making media consumption more immersive, informative, and impactful for audiences worldwide.
  5. Question: A teacher explains that media earns through advertisements. Why might this reliance on ads affect media content?
    Answer: Media’s reliance on advertisements can affect content by prioritizing commercial interests, as business houses funding media may influence programming to favor their products. Frequent ad breaks, like during films or cricket matches, stretch content duration, potentially reducing quality. This focus on profit might lead to sensationalism or bias, compromising impartiality and shifting focus from public interest to revenue generation.
  6. Question: During a discussion, you hear that media should be balanced and impartial. Why is this important in a democracy?
    Answer: In a democracy, balanced and impartial media ensures citizens receive unbiased information about government actions, policies, and societal issues, enabling informed decision-making. It prevents favoritism toward any class or group, fosters trust, and allows people to critically evaluate all perspectives, empowering them to participate actively, hold authorities accountable, and uphold democratic principles of fairness and transparency.
  7. Question: You read about the Gagging Act of 1857. How does this contrast with the Freedom of Press in India post-independence?
    Answer: The Gagging Act of 1857 allowed the British to ban media that challenged their authority, suppressing free expression. In contrast, post-independence, the Indian Constitution on 26 January 1950 safeguarded the Freedom of Press as a Fundamental Right, promoting free reporting with limitations for public interest, ensuring media’s role in transparency, accountability, and democratic participation, unlike the oppressive colonial control.
  8. Question: A news report mentions the RTI Act of 2005. How does this act empower citizens in a democracy?
    Answer: The RTI Act of 2005 empowers citizens by granting access to information from public authorities, promoting transparency and accountability. It enables people to question government actions, like fund misuse in projects, as seen in the MKSS movement, ensuring governance aligns with public interest. By fostering informed participation, it strengthens democracy, empowering even the humblest to hold authorities accountable within 30 days.
  9. Question: You learn that media acts as a watchdog in a democracy. How does this role benefit the public?
    Answer: As a watchdog, media benefits the public by monitoring government actions, exposing scandals, and ensuring authorities don’t misuse power, as seen in cases like bride burning. It informs citizens about policies, rallies, and protests, enabling them to voice concerns, hold leaders accountable, and participate actively, thus fostering transparency, accountability, and an engaged, empowered public in a democratic society.
  10. Question: A teacher highlights that media should address issues like female infanticide. Why is this role of media crucial for social change?
    Answer: Media addressing issues like female infanticide is crucial for social change as it raises public awareness, educates people on the issue’s severity, and influences attitudes against such practices. By highlighting these concerns, media pressures authorities to act, fosters dialogue, and mobilizes communities to advocate for gender equality, driving policy changes and cultural shifts toward a more equitable society.

High Order Thinking Skills (HOTS) Questions and Answers

  1. Question: How does the interdependence of technology and media demonstrate the evolution of communication in modern society?
    Answer: The interdependence of technology and media shows communication evolution as advancements like Gutenberg’s printing press and digital technology have expanded media’s reach and efficiency. From hand-copied books to global satellite networks, technology has ended narrowcasting, improved sound and picture quality, and created a global culture, enabling instant, widespread information sharing, shaping public perception, and fostering a more connected, informed modern society.
  2. Question: Why might the reliance on advertisements in media lead to ethical concerns, and how can media address this?
    Answer: Reliance on advertisements can lead to ethical concerns as media may prioritize profit over public interest, promoting biased content or sensationalism to attract advertisers, as seen in frequent ad breaks. This can compromise impartiality. Media can address this by adopting ethical guidelines, ensuring balanced reporting, limiting ad influence, and focusing on public welfare issues like illiteracy, maintaining credibility and trust.
  3. Question: How does the Freedom of Press, safeguarded by the Indian Constitution, strengthen democracy compared to the Gagging Act of 1857?
    Answer: The Freedom of Press, safeguarded on 26 January 1950, strengthens democracy by ensuring media can report freely, fostering transparency, accountability, and public participation, unlike the Gagging Act of 1857, which suppressed media to protect British authority. This freedom empowers media to expose issues, inform citizens, and check government power, while the Gagging Act stifled dissent, weakening democratic principles during colonial rule.
  4. Question: Why might media censorship be both beneficial and problematic in a democracy, and how should it be balanced?
    Answer: Censorship can be beneficial in a democracy by protecting national security or cultural sensitivities, preventing unrest. However, it’s problematic as it may suppress free expression, limit transparency, and favor certain groups, undermining democracy. It should be balanced by applying censorship only in genuine public interest cases, ensuring transparency in decisions, and allowing media to appeal, preserving its role as a democratic watchdog.
  5. Question: How does the RTI Act of 2005 complement the role of media in promoting transparency in a democracy?
    Answer: The RTI Act of 2005 complements media by enabling citizens to access government information, which media can use to expose issues like fund misuse, as in the MKSS movement. This promotes transparency and accountability, empowering media to report facts, inform the public, and hold authorities accountable, ensuring governance aligns with public interest, thus strengthening democracy through informed citizen participation.
  6. Question: Why might media’s role as a watchdog be critical in addressing social issues like female infanticide, and what challenges might it face?
    Answer: Media’s watchdog role is critical in addressing female infanticide by raising awareness, pressuring authorities for action, and changing societal attitudes through informed reporting. However, it faces challenges like censorship, bias from owners, or lack of public interest in such issues, which may limit coverage. Overcoming these requires impartial reporting, public engagement, and advocacy to drive meaningful social change effectively.
  7. Question: How does the MKSS movement illustrate the power of media and public participation in ensuring government accountability?
    Answer: The MKSS movement illustrates media and public participation’s power as citizens demanded transparency in project funds, revealing misuse through incomplete structures. Media amplified these findings, pressuring authorities to act, showcasing how informed citizens, supported by media exposure, can hold governments accountable, ensuring public funds are used appropriately, and strengthening democratic accountability through collective action and information access.
  8. Question: Why might media’s global reach, enabled by technology, both unite and divide societies, and how can it be managed?
    Answer: Media’s global reach unites societies by creating a shared global culture, fostering understanding across borders, but it can divide by promoting cultural homogenization or biased narratives, causing conflicts. This can be managed by ensuring diverse representation, promoting balanced reporting, and encouraging critical media literacy among viewers, enabling them to appreciate global perspectives while preserving local identities and fostering harmony.
  9. Question: How does media’s role in shaping public perception influence democratic processes, and what responsibilities does this entail?
    Answer: Media shapes public perception by informing citizens about policies, protests, and scandals, influencing voting and democratic participation. This entails responsibilities like providing unbiased, balanced reports, covering all perspectives, and prioritizing public interest over commercial gains, ensuring citizens make informed decisions, trust the media, and engage in democracy without manipulation, thus upholding democratic integrity and public empowerment.
  10. Question: Why is a democracy without a free media compared to a car without wheels, and how does this highlight media’s role?
    Answer: A democracy without a free media is like a car without wheels because it cannot function effectively—media drives democracy by informing citizens, ensuring accountability, and facilitating participation. Without freedom, media cannot expose truths or check power, stalling democratic processes. This highlights media’s essential role as a watchdog, enabling transparency, public involvement, and the smooth operation of democratic governance.

Short Questions and Answers

  1. Question: What is media that reaches millions called?
    Answer: Mass media.
  2. Question: Who invented the first printing machine with a type mould?
    Answer: Johannes Gutenberg.
  3. Question: What was the first book printed by Gutenberg?
    Answer: Bible.
  4. Question: What is a prime source of information in electronic media?
    Answer: Television.
  5. Question: What has cable and satellite network ended?
    Answer: Narrowcasting.
  6. Question: What technology improves media’s sound and picture quality?
    Answer: Digital.
  7. Question: What is the biggest source of income for media?
    Answer: Advertising.
  8. Question: What role does media play in a democracy?
    Answer: Creates aware and enlightened citizens.
  9. Question: How should media present information?
    Answer: Balanced and impartial.
  10. Question: What did the British pass in 1857 to control media?
    Answer: Gagging Act.
  11. Question: When was the Freedom of Press safeguarded in India?
    Answer: 26 January 1950.
  12. Question: What can the government impose to ban media content?
    Answer: Censorship.
  13. Question: What act enables citizens to access information?
    Answer: Right to Information Act.
  14. Question: How many days does a public authority have to reply under RTI?
    Answer: 30 days.
  15. Question: What does the RTI Act promote?
    Answer: Transparency and accountability.
  16. Question: What role does media play in a democracy?
    Answer: Watchdog.
  17. Question: What social issue should media highlight?
    Answer: Female infanticide.
  18. Question: What movement exposed fund misuse in projects?
    Answer: MKSS movement.
  19. Question: What is a democracy without free media compared to?
    Answer: A car without wheels.
  20. Question: What does accountability mean in the context of media?
    Answer: Taking responsibility for actions.

Long Questions and Answers (60-70 Words)

  1. Question: Describe the interdependence of technology and media and its impact on communication.
    Answer: Technology and media are interdependent as advancements like Gutenberg’s printing press and digital technology have expanded media’s reach, ending narrowcasting via satellite networks. This creates a global culture, improves sound and picture quality, and enables instant information sharing, impacting communication by connecting diverse audiences, shaping public perception, and fostering a more informed society, though it requires careful management to prevent misuse.
  2. Question: Explain the role of money in media and how it influences content.
    Answer: Media requires significant investment for equipment, staff, and technology upgrades, often funded by big business houses. The biggest income source, advertising, influences content by prioritizing commercial interests, as seen in frequent ad breaks during films or cricket matches. This can lead to bias or sensationalism, stretching content duration and potentially compromising quality, shifting focus from public interest to profit, requiring ethical oversight.
  3. Question: Discuss the role of media in a democracy and why it should be impartial.
    Answer: Media in a democracy creates aware citizens by informing them about policies, scandals, and protests, ensuring accountability through its watchdog role. It must be impartial to provide balanced reports, covering all perspectives without favoring any group, enabling citizens to form unbiased opinions, trust the media, and participate in governance, thus upholding democratic principles of transparency, fairness, and public empowerment.
  4. Question: How did the Gagging Act of 1857 differ from the Freedom of Press post-independence in India?
    Answer: The Gagging Act of 1857 allowed the British to ban media that challenged their authority, suppressing free expression to maintain control. Post-independence, the Freedom of Press, safeguarded on 26 January 1950, ensures media can report freely, promoting transparency and accountability, with limitations for public interest, empowering media to inform citizens and strengthen democracy, unlike the oppressive colonial restrictions.
  5. Question: Explain the significance of the Right to Information Act of 2005 in a democracy.
    Answer: The RTI Act of 2005 empowers citizens to access information from public authorities within 30 days, promoting transparency and accountability, as seen in the MKSS movement exposing fund misuse. It ensures governance aligns with public interest, strengthens democracy by enabling informed participation, and complements media’s role in holding authorities accountable, fostering trust and empowering even the weakest in society.
  6. Question: How does media act as a watchdog in a democracy, and what issues should it highlight?
    Answer: Media acts as a watchdog by monitoring government actions, exposing scandals like bride burning, and ensuring accountability through coverage of protests and policies. It should highlight issues like scarcity of clean water, illiteracy, and female infanticide, raising awareness, pressuring authorities for action, and fostering public dialogue, thus empowering citizens and driving social change in a democratic society.
  7. Question: Describe the MKSS movement and its role in promoting transparency in governance.
    Answer: The MKSS movement involved citizens demanding transparency by accessing bills and vouchers, revealing fund misuse in projects like incomplete schools and dams. Media amplified these findings, pressuring authorities to act, showcasing how public participation and media exposure ensure accountability. This movement highlights the importance of transparency in governance, empowering citizens to hold governments accountable and ensuring public funds are used appropriately.
  8. Question: Why is media’s global reach significant, and what challenges does it pose in a democracy?
    Answer: Media’s global reach, enabled by satellite networks, is significant as it creates a shared culture, informs diverse audiences, and fosters global awareness. However, it poses challenges in a democracy by risking cultural homogenization, bias from multinational owners, and misinformation, which can divide societies. Addressing this requires balanced reporting, diverse representation, and media literacy to ensure informed, united democratic participation.
  9. Question: How does media shape public perception, and what responsibilities does this role entail?
    Answer: Media shapes public perception by informing citizens about current affairs, policies, and social issues through television and newspapers, influencing opinions and democratic participation. This role entails responsibilities like providing unbiased, balanced reports, covering all perspectives, and prioritizing public interest over profit, ensuring citizens make informed decisions, trust the media, and engage in democracy without manipulation, upholding its integrity.
  10. Question: Why is a free media essential for democracy, and how does the RTI Act support this role?
    Answer: A free media is essential for democracy as it informs citizens, ensures accountability, and facilitates participation, acting as a watchdog, without which democracy cannot function—like a car without wheels. The RTI Act supports this by providing access to government information, enabling media to expose misuse, promote transparency, and empower citizens to hold authorities accountable, strengthening democratic governance and public trust.

 

 

 

 

 

 

 

 

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